Apple's iOS 14.5 Will Strengthen Anti-Tracking [video]

Apple's iOS 14.5 Will Strengthen Anti-Tracking [video]

Apple pushed iOS 14.5 and iPad OS 14.5 a few days ago. Sounds normal right? Well, this update contains a huge feature that has big tech and digital marketers scrambling!

You may have already been used to iOS asking you when an app tries to use your camera, microphone, location, with a series of features now dedicated to improving user privacy information.

The Recording indicator feature, introduced in iOS 14.

But from 14.5 on, you'll also be asked whether to allow specific apps to track more personal information. Pretty decent right?

You will soon be asked whether to allow apps to track detailed activity

Super welcome. Love Apple for that.

Settings have been carefully designed to put you in control of your data. You can adjust what information is shared, where you share it, and when it is backed up. And starting with iOS 14.5 and iPadOS 14.5, you’re more in control of how apps use your personal data to track you.

Anyway, here's a beautiful representation of the whole thing - in plain and pretty motion graphics format:

As a professional who targets audiences on social media, it may restrict us a little when setting up our next Facebook ads. But we don't put all of our resources into online advertising anyway. Beauty of living on a small paradise. What do you think?

There are a number of other features included in 14.5. Check them out here...

Sources: Apple Privacy Website