Avli Tou Vasilea required a social media presence and nurturing. After developing a graphical style, I was able to produce consistent graphics using colours defined in the brand bible.
Adhering to the colours of the brand and the nature of the restaurant, I was able to develop a unique, paint-inspired look and feel to all brand graphics.
Graphic asset websites became a useful resource bank, when producing digital graphics.
The grey painted background was an amazing retrieval from the in-store menus, and features as a plain background in countless graphics for this brand.
I often extract graphic objects from print files such as posters and menus, and repurpose the graphics into new layouts, suitable for digital use. That may be on the brand website, email newsletter and social media.