A lot of my work with Marzano has been influenced by bold, oversized text - with clear and confident language.
To encourage engagement, I created various interactive graphics using familiar tools - like the reaction icons.
I came up with fun and creative ways to promote the different dishes, whilst still being engaging.
The week of Italian cuisine happens once a year as an effort from the Italian embassy in Cyprus to promote their cuisine. Their logo was readily provided.
I was super happy with these graphics because of their element complexity. The photo is put on centre stage - almost bursting out of the image. The faded Colliseum in the backgrounds adds not only a pleasing graphical element, but also an authentic Italian feel which was the purpose of the graphic.
I feel the same about the Christmas specials.
With the focus of the following graphics being our listing on Foody, I had to incorporate as much of our branding assets as possible. I did this by spacing out a couple of food photos in the corners, whilst leaving the remainder of the graphic space to focus on the topic at hand. Corner-cut images have a visual appeal, as they reveal only enough information to not distract a viewer, but keep them curious.
The Valentine's day campaign. Fun, direct and cheeky.
AdamAdam